Why your business needs to social media advertising
According to Statista, in 2021 social media advertising spending in the United States was projected to reach $47.9 billion out of over $198 billion total online media advertising spend. The amount of money being invested in social media ads is increasing every year, and for good reason. Businesses recognize the potential of paid social media to help them reach a larger group of their target audiences and drive more sales.
We know that social media is all about having good content, that we have to give people something to like and that we have to be engaged in the conversation with our customers too. This is all still true. The above are all fundamental aspects of social media marketing. There’s just one thing to add…paying to reach. Reach is the estimated number of people engages to your content.
Let’s take Facebook as an example. We, Facebook’s users, are also its product. We are what Facebook sells. More exactly, our interests, our likes, even our relationship status, are what Facebook sells. And they find it very successful because advertising on Facebook is affordable, dynamic and you can practice it to improve in right on to your target market.
Paying also ensures you are seen. Organic reach is dropping dramatically with latest figures suggesting only 6% of a Page’s following will see any given status update so using the Facebook ‘Boost Post’ option is an easy way to make sure the information you really want to be seen, is seen.
The same is true for other channels. We’re just going to focus on how you can maximize your returns on Facebook, Twitter and LinkedIn. Think of Facebook as your community of brand advocates, think of Twitter as the place to involve in conversation with your peers and consider of LinkedIn as the place to chase your active leads.
As mentioned above, promoting posts on Facebook is a great way of increasing the visibility of your content. It means it will appear nearer to the top and in more people’s News Feeds than if it wasn’t promoted. You can get good results for a moderately small budget, but make sure your content engages the larger audience when you’re promoting it. So use a strong, engaging piece of content with a striking image or graphic.
Twitter, recommend the ability to promote Tweets and this works best in increasing brand awareness and driving traffic to your website. Twitter allows you to target people by geography, interest or gender, and you only pay when people click, retweet, favorite or reply to your tweet.
Twitter will help you optimize the performance of your promoted Tweet and this is a great way of cutting through the ‘noise’ to make sure your voice is heard.
LinkedIn Ads are one of the most important tools for putting yourself in front of other businesses and for B2B sales. Again, they can be highly targeted to a specific audience and offer fantastic value for money.
If you’re wondering how social media can benefit your business, look no further. We’ve outlined the key points below.
- Increased Brand Awareness
- More Inbound Traffic
- Higher Conversion Rates
- Run targeted ads with real-time results
- Better Customer Satisfaction
- Improved Brand Loyalty
- More Brand Authority
- Gain Marketplace Insights
- Thought Leadership
- Share content faster and easier
- Geotarget content
- Build relationships
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